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    BA Uniforms SEO AdWords Case Study

    Blue Generation

    COMPANY

    BA Uniforms

    WEBSITE

    www.bauniforms.com

    PROBLEM

    • BA Uniforms recently redesigned their website. Like most companies, they made the mistake of not having an SEO company overlook the redevelopment process.
    • As a result of the newly developed website, a lot of ranking was lost.
    • GVATE was tasked with redesigning their home page to be SEO & conversion friendly, managing SEO and SEM and helping with their Linkedin outreach campaign.

    SOLUTION

    • A team of SEO experts, designers, Website Developers, and PPC experts were assembled.
    • Market research was conducted on their top competitors along with technical marketing audits.
    • Based on market research findings and GVATE’s innovative marketing strategies, SEM and SEO strategies were implemented to help increase BA Uniforms’ online visibility.
    • From the screenshot shown below, you can easily see the dip indicating the transition to a new website.

    RESULT

    • After 3 Months, we were able to change the trajectory of their downwards slope
    • Increase in sales via organic and paid channels
    • Over 900% Increase in keyword ranking

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